![]() ![]() Netflix is adding ads: Here’s what we know about their new planĪs an antidote, Netflix last year introduced a low-priced option that includes commercials and then began to block the rampant sharing of passwords that has enabled an estimated 100 million people worldwide to watch its TV series and films for free. The second-quarter performance marked Netflix’s biggest spring - traditionally the company’s slowest stretch of growth - since gaining 10 million subscribers during the same period in 2020 under dramatically different market conditions. Netflix predicted its subscriber growth during the July-September period will be similar to the numbers posted from April through June. “It will be a challenge for Netflix to sustain this pace of subscriber growth in the future,” Cohen said. Even though Netflix has bounced back this year, analyst Jesse Cohen believes another slowdown may be coming. Money manager Louis Navellier said Netflix now appears “locked and loaded” again after going through a turbulent stretch that included losing 1.2 million subscribers during the first half of last year. ![]() The drop could also reflect some investors locking in profits that have accrued while the shares have climbed by more than 50% so far this year. Netflix’s stock price fell 8% in Wednesday’s extended trading. that threaten to clog the pipelines feeding entertainment to streaming services. Investors seemed unsatisfied, perhaps rattled by management commentary in a shareholder letter warning that “quite a competitive battle” continues to unfold against the backdrop of ongoing strikes by both the writers and actors union in the U.S. Netflix ended June with 238.4 million worldwide subscribers. The gains easily surpassed the roughly 2.2 million additional subscribers that analysts surveyed by FactSet Research had anticipated. The video streaming service added 5.9 million subscribers during the April-June period, according to numbers released Wednesday along with its latest quarterly financial results. SAN FRANCISCO (AP) - Netflix enjoyed its biggest springtime spurt in subscribers since the early days of the pandemic three years ago, providing the latest sign that a recent crackdown on password sharing and the rollout of a cheaper subscription option are paying off. ![]()
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